In love with bow hunting for whitetails shortly after he
bought his first bow at the age of 16. During his first 24
As an avid hunter for the past 32 years, Andy Cuttitta fell
years of hunting he purchased numerous types of
camouflage clothes and was continually frustrated by
As an avid hunter for the past 32 years, Andy Cuttitta fell
the limitations of camouflage products designed for
whitetail hunting from tree stands. Most camouflage
companies offered seasonal patterns that looked pretty
but didn't work well in the field. It cost a small fortune to
outfit himself with all of the patterns needed to hunt
through the seasonal changes. Andy started modifying
some of his existing gear by painting them with accents
to more realistically match the exact environment and
season he was hunting in.
It all starts with an idea...
Frustrated with current camo patterns that were available, an idea to "Be
the Tree" evolved. Ultimate Camo is now 100% manufactured in the USA.
As an avid hunter for the past 32 years, Andy Cuttitta fell in love with bow hunting for
whitetails shortly after he bought his first bow at the age of 16. During his first 24
years of hunting he purchased numerous types of camouflage clothes and was
continually frustrated by the limitations of camouflage products designed for
whitetail hunting from tree stands. Most camouflage companies offered seasonal
patterns that looked pretty but didn't work well in the field. It cost a small fortune to
outfit himself with all of the patterns needed to hunt through the seasonal changes.
Andy started modifying some of his existing gear by painting them with accents to
more realistically match the exact environment and season he was hunting in.
It all starts with an idea...
Frustrated with current camo patterns that were available,
an idea to "Be the Tree" evolved.

In the fall of 2005, Andy was sitting in a tree stand waiting for the perfect buck.
Looking across the field he could easily spot his friends in their tree stands and
noticed they were easily visible wearing the latest high tech camo patterns
available. Andy recalled how over the years he had also observed that every once in
a while deer would look up and clearly see him sitting in his stand even though he
was wearing camouflage from head to toe with the wind in his favor. For years the
myth was that deer don't look up in trees which he learned was not the case. He
could not help but wonder why there were no modern tree bark camouflage
patterns for people that hunt out of tree stands. And so the seed was planted...
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