In the fall of 2005, Andy was sitting in a tree stand waiting for the
perfect buck. Looking across the field he could easily spot his friends
in their tree stands and noticed they were easily visible wearing the
latest high tech camo patterns available. Andy recalled how over the
years he had also observed that every once in a while deer would look
up and clearly see him sitting in his stand even though he was
wearing camouflage from head to toe with the wind in his favor. For
years the myth was that deer don't look up in trees which he learned
was not the case. He could not help but wonder why there were no
modern tree bark camouflage patterns for people that hunt out of tree
stands. And so the seed was planted...
As an avid hunter for the past 26 years, Andy
Cuttitta fell in love with bow hunting for whitetails
shortly after he bought his first bow at the age of
16. During his first 24 years of hunting he
purchased numerous types of camouflage clothes
and was continually frustrated by the limitations of
camouflage products designed for whitetail
hunting from tree stands. Most camouflage
companies offered seasonal patterns. It cost a
small fortune to outfit himself with all of the
patterns needed to hunt through the seasonal
changes. Andy started modifying some of his
existing gear by painting them with accents to
more realistically match the exact environment
and season he was hunting in.
Cuttitta fell in love with bow hunting for whitetails
shortly after he bought his first bow at the age of
16. During his first 24 years of hunting he
purchased numerous types of camouflage clothes
and was continually frustrated by the limitations of
camouflage products designed for whitetail
hunting from tree stands. Most camouflage
companies offered seasonal patterns. It cost a
small fortune to outfit himself with all of the
patterns needed to hunt through the seasonal
changes. Andy started modifying some of his
existing gear by painting them with accents to
more realistically match the exact environment
and season he was hunting in.
It all starts with an idea...
Frustrated with current camo patterns that were available,
an idea to "Be the Tree" evolved.
Frustrated with current camo patterns that were available,
an idea to "Be the Tree" evolved.
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